Everything discussed on our strategy call, distilled into a clear path to launch your podcasting campaigns.
Call Date: April 10, 2026Objective: Expand Kalshi's podcasting media mix with host-read endorsements and programmatic activations across sports, news, culture, politics, and finance podcasts. KPI is cost per first-time trade, measured via promo codes and Podscribe pixels. Kalshi provides scripts in-house; RedCircle handles all sourcing, buying, tracking, and optimization.
We identify, negotiate, and lock in the best-fit podcast shows from our network — covering sports, news, culture, politics, and finance verticals.
No more sending a thousand contracts. Shows receive invites via our platform, which doubles as the binding order — everything is streamlined.
Promo codes and Podscribe pixel tracking are built into every campaign. Attribution reporting is automatic and always up to date.
Top performers get more invites to future campaigns. Underperformers get rotated out. We always reserve budget for testing new shows.
Emily manages your campaigns end-to-end — strategy, performance, optimization. Regular check-in calls before, during, and after flights.
Budget is committed quarterly, not monthly — giving you room to flex spend around seasonality, key events, and the NBA playoff schedule.
Based on the call, we'll build three distinct media plans for your review:
Host reads and programmatic bursts timed to the NBA Playoffs and Finals. Cadence: spots booked before and during each playoff round, with high-frequency programmatic activations during marquee matchups and Finals week.
A blended plan spanning exciting culture, political commentary, and finance/markets content — a natural fit for Kalshi's prediction markets positioning.
Short 2–3 week high-impression, high-frequency bursts tied to Kalshi's event calendar. Advanced targeting layered on top for precision during peak cultural moments.
You'll receive the full list of available podcast networks plus both paperwork models (MSA and IO/HYPER) for your legal team to review.
RedCircleFlag which major networks RedCircle should pursue vs. keep in-house. Independent shows are green-lit for RedCircle to handle directly.
KalshiThree plans presented: (1) Sports/NBA, (2) Culture/Politics/Finance, and (3) Programmatic event activations — all based on $25K/month budget and approved networks.
RedCircleRun MSA or IO through Brandon and the legal team in parallel while planning is underway.
KalshiWalk through the media plans together, finalize show lists, lock in budget allocations, and sign paperwork.
Both TeamsFirst host reads drop. Programmatic bursts queue up around the NBA Playoffs calendar. Emily begins active optimization.
RedCircleReply to this page or reach out directly — we'll get the network list, paperwork, and media plans moving immediately.
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